Sponsors

Become a Sponsor
Transportation Alternatives sponsorship opportunities are unique options for companies seeking to engage the booming urban bicyclist and environmentally-minded demographic in New York City. From commuters on bike, transit or foot, to recreational cyclists and civic leaders, T.A. is the organization New Yorkers trust to advocate for safer streets and a healthier, greener city.

By becoming a T.A. sponsor, you gain media access and direct exposure to a loyal and dedicated audience who are passionate about active lifestyles and the urban environment. All of our sponsorship opportunities are experiential events, with organic association seamlessly integrated into the participant experience.

The NYC Century Bike Tour is T.A.’s signature event, and a NYC bicycling institution. Every September more than 5,000 bicyclists ride more than 155 miles of New York City streets through four boroughs, while refueling at rest stops located in seven iconic parks. The marketing time frame is seven months prior to the ride, and the event reaches hundreds of thousands of people. There are countless combinations of properties to sponsor to suit your needs.

For more information about sponsoring the NYC Century Bike Tour, a 2011 Rider Profile, and/or sponsorship deck please email ben@transalt.org.